It started with a study.
We came across a clinical trial from PubMed (PMID 1623716) that stopped us cold. Polyester underwear caused complete azoospermia — zero sperm — in 140 days. The effect was reversible, but the fact that a fabric worn daily by hundreds of millions of men could do this was alarming.
We dug deeper. Harvard T.H. Chan School of Public Health linked synthetic underwear to 25% lower sperm concentration through heat trap effects. ScienceDirect published research on electrostatic fields generated by polyester disrupting spermatogenesis.
Then we looked at the market. 92% of men's underwear sold in the U.S. contains polyester. Calvin Klein. Tommy Hilfiger. Hanes. Fruit of the Loom. Almost everything on the shelf is some blend of synthetic materials that trap heat, generate static, and leach microplastics.